We have attachment issues. We get attached to ideas, to details, to brands that trust us with their story. It's why we'll notice the things others overlook, question what's already "good enough," and keep going until it feels right.

This isn't nine-to-five work for us. Good ideas don't have a schedule, and neither does our excitement for building them. If we're working together, your brand will probably occupy our conversations long after the meeting ends. We think about your brand when we're supposed to be thinking about something else.

A new idea during dinner. A better hook halfway through a movie. A small detail that suddenly doesn't feel small anymore. That's just how we're wired. If we're building something together, know this: we'll probably care about it as much as you do.